"Mike Morgan has worked with me as a statistician and marketing consultant on research projects for my company, Savitz Research and Consulting, for quite a few years. Working for me on advanced analytics from time to time, across a wide variety of projects, his contributions have led us to deliver added economic value to our clients. He can be quite articulate in explaining as well as selling and self-executing customer behavior.
Al models, market sizing analyses and B2B studies, especially when they call for new or unique statistical applications. These areas have included segmentation, multivariate methods, latent class and hierarchical Bayes modeling.
Mike is also a large database analyst specializing in development of database marketing and optimization models, including work for myself in the areas of predictive modeling using multiple regression, multinomial logit and probit modeling for customer database projects. His instinctive grasp of these, along with knowledge of relevant literature, allows him to help present the client with an appropriate range of solutions.
My firm will continue to use him and I highly recommend him as a consultant to other research firms, ad agencies and end users."